Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Webmasters, one of the glaring issues is 404 Page Not Found errors. As ...

Ever see a spike in the 404 errors reported in Google Search Console's crawl error report? Especially from URLs that have been 404ed for ages? Well, it can happen ...

A Google Webmaster Help thread brings up a common question I see from webmasters, publishers and SEOs - why does Google Webmaster Tools continuously show old 404 pages in Webmaster Tools when those ...