Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

The very act of hiring an employee and negotiating his salary is an example of transactional leadership. This approach views work as a transaction in which tasks are performed in exchange for a ...

Historically, romantic relationships have been viewed as transformational processes. The ideal of love was seen as a powerful force capable of bringing two individuals together, helping them grow ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...