After Facebook said it would stop an advertising practice that had brought bias complaints, Sheryl Sandberg, the chief operating officer, said the move “will go a long way toward making sure that ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Civil rights groups, lawmakers, and journalists have long warned Facebook about discrimination on its advertising platform. But their concerns, as well as Facebook’s responses, have focused primarily ...

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. For Dolese Bros. Co. construction and supply company, which ...

Ahead of Advertising Week, Facebook is announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...