Super Bowl television commercials are among the event's most anticipated staples, besides its halftime show and the game itself. Companies pay millions of dollars for 30- to 60-second spots to market ...

State Farm has teamed with ESPN's in-house creative agency, ESPN Creative Studio, to produce campaigns for the NBA and WBNA seasons, per details shared exclusively with Marketing Dive. Timed to NBA ...

Even with megawatt NFL stars Aaron Rodgers and Patrick Mahomes continuing to anchor its commercials, marketers for State Farm Insurance still weren’t totally comfortable with the real-life icons they ...

'The visibility is there,' says the 6-foot-6 forward who led the Liberty to its first championship in franchise history Forty years ago, it was a big deal when Olympic gymnast Mary Lou Retton became ...

Before eking out a 71-65 victory, Duke was in peril of becoming the just third No. 1 seed to lose to a No. 16 seed in NCAA history. Shortly after Duke took a 63-61 lead with 4:25 left in the game for ...