A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...