As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

From taking on the right franchisees, to both crafting and maintaining brand identity, to rigorously managing all content (particularly social media), there can be only one prime marketing mover, and ...

Marketing is one of the lowest-hanging fruits for the new breed of creative artificial intelligence tools, but the sector is also showing the limits of the technology in hilarious and embarrassing ...

Globally we are living in uncertain times. Economic and political volatility impacts all businesses in some way, and franchises are certainly not immune from that. The global pandemic threw up a ...

Franchise Now recently featured Mosquito Shield in a powerful episode of Franchise Marketing Radio, offering an inside look at a brand that has quietly built one of the most durable and innovative ...

Marketing for franchises is deceptively complicated. A brand must present one unified mission to its customers but also communicate it to communities through far-flung franchisees. It’s a big task, ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...