Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Marketing is a critical business function for most for-profit and non-profit businesses. Marketing is a broad process that includes research, product design and development, promotion and customer ...

Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Some would say that a modern marketing organization is going through perpetual change. The strategies, tactics, platforms and audiences are ever-evolving, and our teams need to keep up with this ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

Provides an understanding of the legal basis of contracts and their enforcement in the areas of general contracts, contracts of commercial sales and of agency, and commercial paper. Introduction to ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...