“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...
Television, with the exception of direct-response ads and home shopping networks, has long been perceived as being at the top of the so-called “marketing funnel,” but is increasingly being valued for ...
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