This permanent, oil-based dye typically retails at a tenner, and doesn’t just deliver rich and radiant colour, but it also ...

Regular salon trips can be expensive and time-consuming, but an easier method is available for shoppers who are nervous about dyeing their hair and for those who haven't changed their colour in a ...

If you’re going to attempt to color your hair at home, using a reputable brand of hair dye is highly recommended. While there are compelling benefits of doing it yourself, like saving money and time ...

The GOOD Permanent Hair Dye is an easy way for beauty buffs to switch up their hair colour without laborious methods and mess.

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...

L'Oréal last week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...