Add Yahoo as a preferred source to see more of our stories on Google. Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first ...

*Kendrick Lamar takes center stage in Gatorade’s latest commercial, marking a historic moment as the first musician to front the brand’s campaign. The ad, part of the 2025 “Lose More. Win More.” ...

Your atypical Gatorade commercial features a masterfully sculpted athlete performing some great, sweaty endeavor of sports greatness. Only after the athlete has reached their goal in the commercial do ...

Add Yahoo as a preferred source to see more of our stories on Google. Image courtesy of Gatorade Just when fans thought "Stranger Things" couldn't get more nostalgic, Gatorade is taking things ...

Sometimes greatness is preceded by failure. In Gatorade's new campaign, "Make Defeat Your Fuel" unveiled Tuesday (video above), iconic professional athletes including Michael Jordan, Peyton and Eli ...

In 1991, just months after Michael Jordan secured his first NBA championship, Gatorade rolled out a campaign that would eventually become a piece of sports marketing folklore. The "Be Like Mike" ...

Almost a year ago, Cooper Flagg put his name in ink to sign an NIL deal with Gatorade as a true freshman for the Duke Blue Devils. Since then, he has had waves of sponsorship come his way, including ...

Like most kids growing up during Michael Jordan's reign of dominance over the NBA, Elena Delle Donne, Jayson Tatum and Zion Williamson probably saw the legendary "Be Like Mike" Gatorade commercial.

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...