In my experience, many B2B buyers wish they could purchase more online than they currently are able to. To capitalize on this trend, I believe businesses should prioritize a personalized approach to ...

Something is moving beneath the surface of everyday life, and it's moving quicker than most people assumed it would. The forces shaping how younger generations work, spend, vote, and think about the ...

While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B marketers have been ...

Microsoft (NasdaqGS:MSFT) has launched its first large scale voluntary buyout program in the U.S., targeting roughly 7% of its domestic workforce. The offer is aimed at senior director level and below ...

In 2020, Gartner predicted that 80% of B2B sales interactions would happen online by 2025. But by the tail end of 2024, that percentage hovered around 30%. Getting from 30% to 80% in a year is ...