For fans of 'real' golf, Good Good’s Desert Open is the place to be

The Good Good Desert Open was a refreshing change of pace, said golf fans who were disillusioned by the party scene at the WM ...
The New York Times

From YouTube to the PGA Tour: Good Good will sponsor new event

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...
Yahoo! Sports

Good Good Golf Launches on Discord, Eyeing Fan Leagues

Creator-driven brand Good Good Golf is launching a Discord-based community program, with plans to introduce real-life leagues and national tournaments after raising $45 million earlier this year. The ...
Forbes

Golf Returns To Austin In 2026 With Good Good At Omni Barton Creek

Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...
Forbes

Good Good Golf Built A Creator Media Flywheel. Just Ask Callaway And GMC

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...
Yahoo! Sports

Good Good Golf to sponsor new PGA Tour event, signaling growth of YouTube golf

Pro golf is returning to Austin, Texas - and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...