The Youth-Boost NAD+ Peptide Rich Cream, which comes on the heels of double-digit growth for Goop's beauty business in 2025, ...

Gwyneth Paltrow's beauty brand adds a new soon-to-be classic to its line of clean makeup essentials. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Why? Because Paltrow just launched an accessible health and ...

Goop on Sunday will launch a mass-market beauty brand called Good.Clean.Goop, according to a press release shared with Retail Dive. The line — which has a price range between $19.99 to $39.99 — will ...

MILAN – Gwyneth Paltrow’s Goop Beauty brand is expanding in Italy. After Goop’s restructuring aimed at focusing on three growth pillars of fashion, beauty and food last year, its beauty business is ...

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty ...

Gwyneth Paltrow's Goop is phasing out its less expensive beauty offering, Good Clean Goop. Launched in 2023, the line was sold at Target and on Amazon. Goop has undergone a number of pivots since its ...

The move is raising some eyebrows. After all, Goop founder and CEO Gwyneth Paltrow has spent 15 years building a famously out-of-touch and wildly aspirational brand, one that promises customers that ...

It’s been a chic week for Target. First, interior design arbiter and decoupage king John Derian unveiled his holiday collab with the mega retailer, featuring beaded turkey pillows and festive mushroom ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But contrary to its luxe reputation, not everything from Goop ...

A two-in-one, if you will, this mascara delivers defined lashes on the daily while simultaneously protecting and improving lash health over time. The serum-enriched product is aimed at both color and ...