Gwyneth Paltrow's beauty brand adds a new soon-to-be classic to its line of clean makeup essentials. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service ...

The Youth-Boost NAD+ Peptide Rich Cream, which comes on the heels of double-digit growth for Goop's beauty business in 2025, ...

Gwyneth Paltrow isn’t immune to the dry skin season. The Goop founder swears by her brand’s lineup of skincare essentials packed with dew-giving, skin-lifting ingredients such as niacinamide, the ...

Goop on Sunday will launch a mass-market beauty brand called Good.Clean.Goop, according to a press release shared with Retail Dive. The line — which has a price range between $19.99 to $39.99 — will ...

To help fans get their glow on, the Goop Beauty branch of Gwyneth Paltrow’s wellness and lifestyle brand has issued an array of new products this summer. June marked an extension into haircare with ...

Gwyneth Paltrow's Goop is phasing out its less expensive beauty offering, Good Clean Goop. Launched in 2023, the line was sold at Target and on Amazon. Goop has undergone a number of pivots since its ...

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. But contrary to its luxe reputation, not everything from Goop ...

It’s been a chic week for Target. First, interior design arbiter and decoupage king John Derian unveiled his holiday collab with the mega retailer, featuring beaded turkey pillows and festive mushroom ...

Save $108 off the five-piece kit that includes the star's "911 emergency balm" and the 10-minute at-home treatment that she uses to reduce the appearance of crow's feet and puffy eyes. By Danielle ...