LONDON – Beneath the gift shop of the original Hard Rock Cafe, staff members lead daily tours of the Vault, a space the size of a walk-in closet that guards some of the chain’s most vaunted treasures.

LONDON — Beneath the gift shop of the original Hard Rock Cafe, staff members lead daily tours of the Vault, a space the size of a walk-in closet that guards some of the chain’s most vaunted treasures.

As a hospitality brand Hard Rock has come a long way since its first cafe was opened in London in 1971. Combining music and memorabilia with food and entertainment, the company’s portfolio has grown ...

A guest room at the Hard Rock Hotel London, which will soon become The Cumberland. Photo Credit: Clermont Hotel Group The Hard Rock Hotel London is getting rebranded, with the property reverting to ...