As an unusually cold winter winds down, Home Depot is shrewdly using mobile to reach consumers? whose minds are turning to home improvement projects with native ads while simultaneously experimenting with the effectiveness of deep links. Two ads appear ...

It’s the most wonderful time of the year — and it’s even better when your house is prepared. With the right smart products, you’ll be ready for surprise guests, endless gift deliveries, and worry-free holiday travel, so you can focus on maximizing joy.

Lowe's Home Improvement Black Friday ad. You take a sneak peek at upcoming discounts and even get a jump on the Black Friday deals at The Home Depot and Lowe's Home Improvement. Lowe's Black Friday sale starts on Thanksgiving Day and runs through Dec. 1.

Getting the word out about special deals—even on ice scrapers that will be returned in a matter of minutes—is vital for any business. Home

In addition, Home Depot's sponsored products advertising results are enhanced by Pentaleap's Fluid Relevancy Engine, which is designed to dynamically position ads to the right customers at the right time, utilizing an algorithm that processes contextual data.

Hi readers, this is James Hercher, AdExchanger senior editor, with the weekly Commerce Media dispatch. Today, I’m doing a deep-dive Q&A with Melanie Babcock, who’s been at The Home Depot for almost 10 years. She began her time there in marketing and ...

Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ad platform, dubbed Orange Access, to help its ...

Home Depot – Saturday, November 29 is your day to score massive savings at Home Depot, from premium power tools to backyard essentials and home furnishings.