You finally have a name you don’t hate. You’ve said it out loud to friends, typed it into a pitch deck, and maybe even imagined it on a homepage. Then you check the domain, and it’s taken. Or worse, ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...