Primer is the olive of the makeup salad: you either live and die by it, or you not only hate it, but don’t understand the fascination. So what does primer actually do? Do we need to be using one?

Have you ever spent 30 minutes expertly applying your eye makeup in the morning only to look in the mirror come mid-day and wonder why in the world your lids look so smudged? It's happened to the best ...

If you have ever glanced in the mirror midday to see smudged lipstick, fading eyeshadow or patchy foundation, you know how frustrating it can be. Finding a makeup primer that works well with your skin ...

I feel foolish asking this, because it's like everybody apart from me knows the answer, but should I be using primer? What is it? All the beauty influencers I follow have raced ahead to talk about cut ...

In this video I break down the real difference between eyeshadow primer and eyeshadow base, and show you how I use both for smoother lids and bolder color. I walk through the texture of each product, ...

There’s nothing worse than spending your morning perfecting your eye makeup only to have it rub off midday. You may already be using a primer to keep your foundation in place throughout the day while ...

Even the most seasoned beauty experts are constantly on the hunt for beauty hacks that will help make our routines easier and our makeup look better. The latest one sounds simple but could also be a ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. In the entertainment world, prime time only lasts for a few hours every ...