OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers ...
These widespread shifts in consumer expectations touch practically every industry amid an increasingly complex marketing ecosystem. In a 2024 Harvard Business Review Analytic Services survey of ...
Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...
OLDWICK, N.J.--(BUSINESS WIRE)--Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: ...
A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...
Stricter rules governing Medicare Advantage marketing may offer smaller health insurance companies an opportunity to snatch market share from dominant players such as Humana and UnitedHealthcare.
A study from the Chief Marketing Officer Council shows that insurance marketers are too focused on new acquisitions and are missing ways to grow business with existing customers. For the most part, ...
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