It's no secret that people vary in their pandemic risk perceptions. Source: Emily Parrish, used with permission. I’m sure you’ve noticed that people vary in their assessments of pandemic risks. It’s ...

Short but severe episodes of flooding from hurricanes in Texas and Florida triggered a nationwide increase in flood insurance sign-ups depending on how socially connected a county was to the flooded ...

Imagine your leadership team sailing smoothly through calm waters—until it hits an unexpected iceberg. The forecasts were solid. The numbers were sound. Yet beneath the surface, something far more ...

(top) Reaction time vs. difference between acute deterioration risk of reference condition (prostate cancer) and various conditions. (bottom). Risk perception and spatial response are clearly related.

I have always been interested in how people make decisions under uncertainty—especially decisions about safety. But it was not until I began studying housing conditions and disaster risk that I ...

The concept of risk plays a central role in modern society, evident from its wide application in daily life. A quick internet search for “risk” yields millions of results, and the term has become part ...

Tips to help clients stay focused on their risk tolerance so that their risk perception doesn’t lead them astray. These kinds of biases can put a strain on financial planning. In good times, excited ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...