Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Mmmkay, listen—I know skeleton makeup is kinda the most ~obvious~ Halloween makeup look, but some ...

Discover 7 Halloween makeup looks you can nail in under 15 minutes, perfect for last-minute plans and effortless spooky glam.