As we discussed here, a new NCAA rule means that on-field advertisements can now be placed on Nebraska’s Memorial Stadium turf, as soon as this fall. While I’m opposed to the idea of turning the ...

And a new collab you won't want to miss! Kool-Aid is releasing an all-new powdered drink pack, its first new product in more than five years. The brand is also teaming up with a fan-favorite footwear ...

HUNTSVILLE, Ala. — With a game as prolific, and a name as iconic, as Alabama cornerback Kool-Aid McKinstry's, you knew it wouldn't be long for some type of merchandising deal to come through since ...

Kool-Aid may have began as an actual drink sold by the bottle, but they're now synonymous with the powdered drink pouches our parents stirred into pitchers. The convenience of powdered Kool-Aid is ...

It's not often that Ja Morant's Nike signature sneakers are tied to a collaborative project, but the Memphis Grizzlies guard will soon release a new Ja 2 collab with Kool-Aid. Newly leaked images from ...