And a new collab you won't want to miss! Kool-Aid is releasing an all-new powdered drink pack, its first new product in more than five years. The brand is also teaming up with a fan-favorite footwear ...

Kool-Aid may have began as an actual drink sold by the bottle, but they're now synonymous with the powdered drink pouches our parents stirred into pitchers. The convenience of powdered Kool-Aid is ...

Sneaker fans, mark your calendars. Nike is launching one of its boldest and brightest collabs yet just in time for summer. The Ja x Kool-Aid “Tropical Punch” edition officially releases July 3 at 7 ...

Aid. The only liquid where drinking it means, without exception, that you are either at a kid’s soccer game, a backyard cookout, or a cult meeting. It’s the only liquid whose mascot is a pitcher full ...

After a successful first collaboration this spring, the Kool-Aid man is crashing through Nike’s walls again for another shoe drop. Nike’s collaboration with Kool-Aid is actually rooted in Ja Morant’s ...