One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Hand-drawn, minimal, splashy, brooding, whimsical, pagan, and Instagram-ready. Wine labels today are more varied—and important—than ever before. The wine's label is spare—almost coy. An elegant black ...

Label and packaging design in 2026 is being driven by sustainability, digital readiness, and bold aesthetics, reflecting shifting consumer values. Brands are embracing eco-friendly materials, ...

In 2026, label design is evolving into a powerful mix of aesthetics, technology, and sustainability. Brands are embracing ...