Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. The buzz makes total sense. With the world yet to open up properly, most of us are ...

Instagram videos don't tend to get the credit they deserve. While most trends on the social platform are tied to still photos (see: #mermaidthighs, hidden rainbow hair, and, of course, ...

One of our favorite feelings — which we’ve TBH never thought to share with the world — is the joy that comes with taking our our buns, topknots, and ponytails at the end of the day. For about 30 ...

My hair type is fine (and dry, if you care), and more often than not I wear it down and styled in a blowout or loose waves. Because it's on the thin side, I find that it looks its best when I can fake ...

As if we needed yet another reason to envy a long, Rapunzel-esque mane, so-called "bun drop" videos are here to make trendy lobs feel obsolete. These viral videos of long-haired ladies untying their ...

We've always envied women who have the ability to grow their hair to seemingly impossible lengths without sacrificing its health, shine, or density. It seems like we're not the only ones. These ...