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Capturing the untapped market of event travelBecause the industry is still so fragmented, it can be a difficult sector for travel companies and sellers to penetrate. But... Taking on tourism's evil ...

European cruise line MSC's largest mega-ship, MSC World America, was designed to appeal to the US market.Brittany Chang/Business Insider An Eataly. A hot pink bougainvillea-adorned Greek restaurant.