Everyone expects HTML5 to be a disruptive web and mobile technology and so mobile ad network InMobi has future proofed itself with the acquisition of HTML5 rich media outfit Sprout. The terms of the ...
It's a busy week for advertisers, as Advertising Week in New York City has just begun. Today is also the first day of the two-day IAB Mixx Conference, led by the Interactive Advertising Bureau (IAB).
As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. The shift keeps Brightcove CEO David Mendels busy. Nearly 20 years ...