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The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

One of the interesting things in talking with many of these makers—aside from the competitive nature of the business—is that there is a good deal of sharing of ...

In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

It's really true that a lure can make the difference between a good day on the water, or a bad day on the water. Does the type of lure really matter? Today on the water we have a boat load of people ...

Minnesota (WCCO) — Named after his high school sweetheart and wife, Todd Bissett has combined his love for fishing with his love for lures — which he makes by hand in a small shop next to his house in ...

John Lauritsen is an Emmy award-winning reporter from Montevideo, Minn. He joined WCCO-TV in late-July of 2007. Two days after he started, the Interstate 35W bridge collapsed. Named after his high ...