Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

In the world of business, the marketing mix has always been the backbone of how companies approach their audiences.

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

Marketing Science, Vol. 25, No. 5 (Sep. - Oct., 2006), pp. 440-456 (17 pages) We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered ...

This is a preview. Log in through your library . Abstract Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource ...