We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

Metrics help a business determine whether its goals are being achieved, but only if they have been carefully chosen to represent progress towards central objectives. To write a metrics plan, involve ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

Support metrics must now account for memory, learning and accumulated understanding, not just speed or volume.

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and beyond. Beyond NPS metrics. Customer experience metrics are evolving.

HR metrics, also called HRM metrics, leverage the power of data to help you make decisions that drive a better outcome for your company and its employees. The importance of HR metrics is that they ...

Throwing spaghetti at the walls and seeing what sticks can work — but it's not particularly reliable. If you're truly trying to grow as a content creator or influencer, you want to know what's working ...