PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server for publishers. PubMatic can now directly offer its ...
The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results