This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida. Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of ...

Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. If a ...

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end ...

While any nascent marketing medium – think of email in the late 1990s, or even television in the 1950s – is as much about the journey as it is about reaching a destination, it is safe to say that in ...

Opinions expressed by Entrepreneur contributors are their own. By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great ...

In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print. You create a piece of advertising content and you ...

South Africa has always been called a ‘mobile first’ country. In other words, South Africans generally experience the internet on a mobile phone ‘first’ before they see it on a big screen on a desktop ...

Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming market grows rapidly and becomes ever more ...

The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns. The code builds on the MMA's code of conduct for ...