The Athletic: How the NBA and hip-hop have inspired culture and each other for decades

Rapper Chuck D, of Public Enemy fame, is one of several who agree that basketball greats and hip-hop excellence share a ...
The New York Times

When NBA legends became rappers: Remembering the Converse Weapons commercial

Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...
The New York Times

How Shaquille O’Neal and Damian Lillard made it in hip-hop as NBA stars

Shaquille O'Neal helped pave the way for NBA stars to find success in hip-hop. Damian Lillard followed suit with his lyrical talents. Illustration: Kelsea Petersen / The Athletic; Photos: Gabe ...
The Source Magazine

NBA YoungBoy’s Bold Verzuz Challenge: “Loser Never Rap Again”

NBA YoungBoy set off a lively conversation across social media after issuing a direct and unapologetic challenge that caught the attention of Verzuz TV and hip hop fans alike. On February 9, the Baton ...

Chicago rapper Common uses FAMU Marching '100' in 'NBA on Prime' promo

Common used his alma mater's band, Florida A&M University's Marching "100" in a promo for a recent NBA basketball game for NBA on Prime ...
KENS

WATCH: Local rap artist creates 'Area 51' song dedicated to Spurs' Castle, Wembanyama

SAN ANTONIO — San Antonio is full of talent, and local rapper Allen Thomas proves this with his new song dedicated to the San Antonio Spurs' "Area 51" duo - Victor Wembanyama and Stephon Castle. The ...
HoopsHype

The rap mogul-turned-basketball exec swung by the TMZ …

President of Basketball Ops today … head coach tomorrow? Master P isn’t ruling it out. The rap mogul-turned-basketball exec swung by the TMZ Sports studio this week and told Babcock he’s already had ...