Lucky colors: the phrase sounds lighthearted, but the idea is ancient and profound. Every year-end, the same scene repeats ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish-green. The ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Cloud Dancer, a soft, creamy white, that Pantone claims to channel calm, clarity, and a collective reset after years of chaos, will officially be 2026's color and some people are underwhelmed at the ...

Scientists have discovered a new color, but it can only be seen with the help of a laser. The new color is called 'Olo', which is a saturated shade of blue-green. The research was published in the ...

Dressing with intention is also a way to manifest. The color you choose on New Year’s Eve can reflect your goals for 2026; ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

Researchers at the University of California, Berkeley, claim to have found a new color. The caveat? You can’t see it. Not unless you have a laboratory fitted with a complex laser system that’s cued ...

Grace Cooper is a writer who specializes in shopping. Her work has appeared in The Kitchn, Apartment Therapy, Culinary Hill, and more. Moon dust, a cosmic-inspired purple, brings sparkles and texture ...

NEWARK, NJ — Fabuwood, a semi-custom cabinetry company, has unveiled five new colors in its Designer Collection. Creative Director Kerrie Kelly, alongside brand ambassadors Julee Ireland and Rydhima ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are looking into ...