Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

Nike Inc. (NYSE:NKE) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales. What Happened: The news of Nike’s return was disclosed by ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Brand execs are always blind-sided when ad campaigns blow up in their faces, but the pain is usually self-inflicted. What’s a Chief Marketing Officer to do? As if Nike didn’t have enough problems ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

Add Yahoo as a preferred source to see more of our stories on Google. Some Nike employees have taken to LinkedIn to share that they have recently been laid off from the company as the Swoosh unveils ...

London (CNN) — A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer ...

NEW YORK, Dec 17 (Reuters) - Nike investors will look for ‌signs this week that the recovery glimpsed last ‌quarter is sustainable and that a bigger marketing budget is helping the sportswear maker ...