In his classic book On War, first published in 1832, Prussian General Carl von Clausewitz defined "war" as "a duel on a larger scale" and an "act of force to compel our enemy to do our will." Many in ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Intuition can mislead. Marketing leaders are finding real growth through data-backed decisions—and CX partnerships that pay off fast. In the world today, marketing teams are under enormous pressure to ...

The moment a new customer signs the dotted line committing to a business-to-business product or service, their optimism is at an all-time high. After weeks of effort and significant stakeholder ...

51% say tools are finally working, but understanding customers remains a puzzle, according to the CMSWire State of Digital Customer Experience 2025 report. In this episode of CMSWire TV's The Digital ...

“People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya Angelou). There is probably no other statement that expresses the ...

Business is a matter of hunting and farming. This, I insist. Management legend Peter Drucker backs me. He says, “The purpose of a business is to create and keep a customer.” The creating is the ...