Wanna Drive?” isn’t just a tagline – it’s a commitment that at CarMax, the customer is empowered to buy their way, with the clarity, confidence and control to navigate the journey on their terms.

CarMax (KMX) is launching a new brand positioning, spotlighting its seamless, industry-leading omni-channel experience. After ...

Eva Kellershof, Vice President of Sales (North America and Europe) at NETSOL Technologies, explores how auto dealers and manufacturers are adapting to Gen Z’s demand for hybrid buying experiences ...

The news that Target CEO Brian Cornell is stepping down – pioneer of the US retail bellwether’s re-invention as an ...

The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s specialty retailer in North America with an omni-channel portfolio of brands and an industry-leading digital-first model, ...

In an omni-channel world, marketing channels work together to move customers down the path to purchase. You should never be able to evaluate any one channel’s success in a silo. Take a recent study ...

However, omni-channel is also a major source of supply chain innovation (see Figure 1). The journey involves multiple changes that are forcing companies to rethink the way they design, build, ...

Omni-Channel, New KPI’s and Moving Beyond Sales and Marketing Perhaps one of the untapped potentials for omni-channel is moving it from a shopper’s journey to a total customer experience.

Just about everyone in the business is talking about “omni-channel” retailing—an approach that transcends multi-channel retailing, to connect the web, mobile, and brick-and-mortar channels ...

Delivering the omni-channel customer experience underscores the importance of getting cloud right. It’s the single most important technological shift in Information Technology since client/server.

And omni-channel with SEO makes for a winning team — because your business, your products or services and your offers and deals are what will be in front of your ideal prospective buyer.