The omni-channel experience is far more than ensuring that the brands website can resolve on a desktop; tablet and a mobile. It is about the brand experience beyond the visual.

It could also be part of an omni-channel marketing campaign. Some strategies apply a mobile-first strategy by making a website responsive or adaptive to smaller screens.

Omni-Channel Defined An omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience.

Omni-channel is “seamless and effortless, high-quality customer experiences that occur within and between contact channels,” as defined by Frost & Sullivan.

The term omni-channel seems to be bantered about all over the place, but first one needs to define what it is, and how it impacts a graphic communications company.

While there are many components to an omni-channel retail strategy, retailers and brands must define one source of product information that can be used by all of the channels.

2023 will be an exciting time for the omni channel trade, not just in India but throughout the world. There will be greater integration between physical stores, PR, and the web.

When I meet with banks, I’m often asked if certain products are ‘omni-channel’. I respond by asking what the bank’s definition of omni-channel is. The answers vary.

This vague definition could allow regulators access to firms’ practices that embrace the omni-channel approach. However, if the physical and digital markets are continually treated as distinct markets ...

Tata Consumer Products reported a consolidated net profit of INR 334 crore, a 15 percent year-on-year (YoY) increase, in the first quarter of FY2026, ending 30th June 2025. The India business ...