How Paid Media Can Be A Viable Shortcut When Expanding To New Markets

While the PR team works on building strategic relationships, paid formats can help ensure that your voice is already active ...
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I'll do what I'm paid to do, that's it

Sometimes the job is simple - do what you are paid to do, nothing more and nothing less. In this video we take a look at the mindset behind that approach and why many people stick strictly to the role ...