Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up ...

The Patrón Tequila campaign featuring the director will debut on March 18 during a Warriors vs. Celtics NBA game ...

Patrón is turning to Hollywood for its biggest advertising campaign in years, enlisting del Toro to direct and star in its first major global commercial since 2022.

Why would Patrón hire an Oscar-winning filmmaker just to shoot a single pour of tequila? The answer reveals everything about their uncompromising craft philosophy. Read the full article at Patrón Tequ ...

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

"Did we really need one of the most iconic directors to film a simple pour? Of course we did!" Enjoy this amusing new ...

Skeletons are the crew in the new Patrón Tequila commercial directed by Guillermo del Toro. The Oscar-winning director makes ...

PATRÓN® Tequila, the world's number one super-premium tequila*, today unveiled its new global campaign celebrating craft, intention and the pursuit of greatness with the launch of "The Perfect Pour," ...

The Friday, March 20, event costs $125.

Patron Tequila is celebrating craft in its latest campaign in “The Perfect Pour, ” directed by Mexican filmmaker Guillermo del Toro, whose "Frankenstein" won three Oscars in technical categories. The ...

Patrón Tequila has launched ‘The Perfect Pour,’ fronted by a cinematic short film directed by acclaimed filmmaker Guillermo del Toro. The ad elevates a simple pour into a high-production moment, ...

Hot off nine Academy Award nominations for his recent adaptation of “Frankenstein,” director Guillermo Del Toro is turning his attention to one of the biggest spirits brands based in his home state of ...