PayPal is expected to benefit from this strategy as it is designed to increase profitability over the long term. PYPL has a gross margin of 40.5% TTM that lags behind the sector median of 60%.

The Pay-Yourself-First strategy significantly impacts financial well-being by promoting disciplined saving, reducing financial stress, and accelerating progress toward financial goals.

PayPal lays out strategy for Venmo to reach $2 billion in revenue in 2027 By MacKenzie Sigalos, CNBC • Published February 25, 2025 • Updated on February 25, 2025 at 8:54 am ...

This expansion reinforces its strategy to become a go-to gateway for tokenized finance. Central to PayPal’s crypto ambition is PayPal USD (“PYUSD”), launched in August 2023.