Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often ...
Overestimating Steepness Is the Rule, Not the Exception The research team, led by psychology professor Dennis Shaffer at The Ohio State University, wanted to explore why people almost always ...
Has a wing ever come off a jet airliner? Do planes really fall out of the sky? No. Does that put the matter to rest? Not for everyone. Though wishing cannot make something true, a certain form of ...
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Inside fashion pricing psychology: How brands influence consumer behavior
From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...
Magicians have long exploited quirks in our perception of the world to make us experience the impossible. Now, at the MAGIC Lab at the University of Plymouth, UK, psychologist and magician Gustav Kuhn ...
Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift? Or the ...
A first-of-its-kind study into the factors that influence Ethereum perception and momentum has found that psychology plays just as crucial a role as any other. The results of “Project Mirror,” a deep ...
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