The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

IT can be difficult to find stylish clothes that fit on a budget if you're petite. But one 5ft 2 shopper has revealed a clever hack after stumbling across some Primark denims that were the perfect fit ...

The 49-piece collection includes wardrobe staples such as jumpers, jeans, T-shirts and trench coats with adaptive features. These include magnetic zippers, hidden openings for tube, stoma or catheter ...

Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers – from trench coats and tees, to jumpers and ...

A pair of £15 jeans outperformed a £150 alternative in terms of durability, a new study has found. The University of Leeds teamed up with Primark to assess the longevity of its items in comparison to ...

Cheap clothes have outperformed more expensive garments in durability testing conducted for the discount fashion industry. The University of Leeds has worked with retailer Primark to test items such ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Primark is expanding its much anticipated Click and Collect service in selected stores - and Liverpool is one of them. The budget friendly retailer is known and loved for its selection of on-trend ...