Determining a product’s success begins the minute it transitions from the idea stage into the product management process. But without a vision and clearly defined end goals, how can we expect teams to ...

Picture this: You are the CEO of a software company, and a new market opportunity opens up. You approach your head of product management with an ambitious request to create a new SaaS product. This ...

Product management involves more than just making sure your widget is made correctly. It involves looking at ways of improving it, monitoring its price point performance, distribution, packaging, ...

Taking a product from ideation to launch to updates and beyond requires a strong process: which one is right for your product? The software industry has come a long way from its early ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, ...

Curiosity over compliance. The best product managers don’t just execute whatever roadmap is handed to them. They question assumptions, dig into user behavior, and push back when the plan doesn’t make ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ana Milicevic, co-founder and principal at ...