NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Under the watchful eye of grown-ups in yellow T-shirts, students at Gardendale Elementary School in Edgewood Independent School District are counting off push-ups or twisting their arms behind them in ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

In my opinion, one of the holy grails that companies are searching for is an easy way to determine the business value of projects. The bad news is that there's usually not an easy way. If a project ...

HOUSTON & DENVER--(BUSINESS WIRE)-- NextDecade Corporation (NextDecade) (NASDAQ: NEXT) and Project Canary announced today the formation of a joint pilot project for monitoring, reporting, and ...