Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Advertising has long been viewed in an unfavorable light as increasing anxiety, lowering self-esteem, and creating perceptions of false or imagined needs. With the addition of online marketing, we ...

One of the main promises of online advertising is targeting. Tracking browsing habits helped early digital advertisers slice up audiences and sell them to marketers. Search engines like Google let ...

In a world where AI-powered search experiences are redefining how people find answers, AI search engine advertising gives marketers a new frontier for pay-per-click reach. Instead of relying solely on ...

Over the decades, many companies have rolled out vehicles as part of their marketing campaigns. It began as a quirky tactic used mostly by small businesses, but gradually morphed into a full-blown ...

Comcast will launch Universal Ads, an advertising platform meant to simplify the ad-buying process for small- and medium-sized businesses. Comcast has signed deals with media companies including ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, creativity, AI usage, and omnichannel storytelling.

From the moment we wake up and check our phones to the time we fall asleep with a streaming service playing in the background, ads relentlessly bombard us. They’re on our screens, in our feeds, ...