Celebrating its 75th anniversary this year, Puma has seen quite a few transformations as a brand in its lifetime—the newest and biggest was a few years ago, when the market grappled with the pandemic ...

Pokemon is expanding its 30th anniversary celebrations with a new sneaker collab, as Pikachu is set to headline PUMA’s latest ...

We’ve selected the most emblematic footwear models from the brand founded by Rudolf Dassler, recently brought under the control of the Chinese sportswear giant Anta.

In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for people signed up to ...

Add Yahoo as a preferred source to see more of our stories on Google. Last year marked the 75th anniversary of Puma, one of the world’s largest sportswear brands and one-half of one of the most ...

The era of the small running brand with a cult following is continuing make runners look more stylish, as Puma has tapped ...

It’s been five long years since Rihanna’s last Fenty x Puma drop — but at long last, the collaboration’s back. Rihanna released her first style with the athletic brand since 2017 on Friday morning: ...

Hello Kitty fans, this one’s for you. PUMA just released a brand-new collection of Hello Kitty sneakers, and if you’re hoping to snag a pair, you’d better move fast - sizes are already selling out.

You might be on the edge of your seat waiting for Rihanna’s new album to drop, but you don’t have to wait too long to get your hands on her new Fenty x Puma Collection. A new Fenty x Puma Collection ...

LSU basketball star Flau'jae Johnson has launched a new PUMA sneaker collaboration honoring her late father, rapper Camoflauge.

Rihanna has been showing off her passion for her longtime collaborator Puma lately. On July 23, she wore the brand’s silver and red Mostro Lo sneakers while out in New York City. Rihanna in New York ...