Once upon a time — 2016, to be exact — Kylie Jenner dropped her Skylie Lip Kit: an opaque matte light blue that had the entire beauty community shook... and looking like that “grandpa ate paint” meme.

Call it the Jenna Ortega effect — vampy makeup is officially having a moment. After years of laminated brows, glazed skin, and pink blush ruling the algorithms, the beauty mood has taken a turn ...

Master the all-day stain.

A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

Glitzy, glass-like lips are trending for 2026, btw.