Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

A major change is coming to supermarket checkouts soon.

I was playing around on my iPhone the other day and happened to use 3D Touch on the icon for the Google Chrome Web browser. Imagine my surprise when one of the “quick actions” that Chrome presented ...

A SmartLabel initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in ...

What is a QR code? A QR code (short for Quick Response code) is a two-dimensional barcode that can be read by your smartphone camera. QR codes provide quick access to product information, promotions ...