Physicists used quantum bits to achieve perfect randomness for the first time ever. The results of their research could strengthen cryptography and other security systems.

Encryption systems rely on “random” numbers, but conventional computers can’t generate them perfectly. New research shows that quantum physics can.

The randomized controlled trial (RCT) is the gold standard in determining treatment efficacy. RCTs are characterized by their extensive participant involvement, which typically encompass a substantial ...

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...